Role: Animation and Illustration
Client: Data Research Group
Opportunity
Data Research Group needed an approachable way to explain the value of their Union Fusion management software to their union customers.
Outcome
A simple fun explainer animation to be shown on the Union Fusion website and shared directly with potential customers.
Metrics
To be tracked: Customer engagement and conversion after seeing this explainer.
![](https://cdn.myportfolio.com/dc939a23818be2881179f0f6784b916d/4f7a2681-2321-4a38-b3eb-9d162cc6fdd9_rw_1920.png?h=6cd0f213a524400d764b4b9bd6835d81)
The end to end explainer experience
This explainer was a critical opportunity to dive into Data Research Group's product Union Fusion, to take a huge and complex tool and distill it down to 3 key values for their customer. Working directly with the CEO I guided him and his team through script writing, visual directions, and sound design, resulting in a clear story communicating the value of union fusion for managing union data.
![](https://cdn.myportfolio.com/dc939a23818be2881179f0f6784b916d/9e149875-deb6-4d0f-8725-46c9f8d864d8_rw_1200.gif?h=447f1b69e301124f09744b08ff1e68c4)
Breakdown
![](https://cdn.myportfolio.com/dc939a23818be2881179f0f6784b916d/489af1ef-1394-4321-936e-b6c92f76fb69_rw_1920.png?h=8ef283d745922d4ae9762b7d7a67bde1)
Animatic Frames
![](https://cdn.myportfolio.com/dc939a23818be2881179f0f6784b916d/d9c4b002-8fef-4b1c-a419-e5e8ad31fa22_rw_1920.png?h=c7fc51eeb347f7ae743a20fd23135a07)
Moodboard Concepts
![](https://cdn.myportfolio.com/dc939a23818be2881179f0f6784b916d/1018012e-16ce-4a3d-b73d-5d23202412c0_rw_1920.png?h=4b7268e98ee43a0147481636edab50d2)
Style Frames