Role: Animation and Illustration
Client: Data Research Group
Opportunity
Data Research Group needed an approachable way to explain the value of their Union Fusion management software to their union customers.
Outcome
A simple fun explainer animation to be shown on the Union Fusion website and shared directly with potential customers.
Metrics
To be tracked: Customer engagement and conversion after seeing this explainer.
The end to end explainer experience
This explainer was a critical opportunity to dive into Data Research Group's product Union Fusion, to take a huge and complex tool and distill it down to 3 key values for their customer. Working directly with the CEO I guided him and his team through script writing, visual directions, and sound design, resulting in a clear story communicating the value of union fusion for managing union data.
Breakdown
Animatic Frames
Moodboard Concepts
Style Frames
